February 24 / 18
Afternoon everyone! It’s been awhile since I’ve checked out Arts Business Institute. They now have an Art Business Bootcamp coming in April.
Credit source: Arts Business Institute
This two-day intensive professional development program presents practical strategies and information on specific markets, with a focus on ways that artists and makers can build sustainable small businesses. Many of the most common challenges artists face will be discussed at length, in an interactive format that invites Q&A within every presentation.
The boot camp schedule will include the following topics:
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The New Marketplace
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Creative Marketing for Artists
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Building Gallery Relationships
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Selling Art Online
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Pricing for Profit
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Booth Design
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Creating an Effective Art Website
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The Corporate Art Market
Personalized consultation appointments are also available at this event for an additional $30 charge. Artists who plan to attend should book their consultation at the time of registration to avoid disappointment.
The boot camp will be held at Naples Art Association, 585 Park Street, Naples, Florida on Friday, April 20 and Saturday, April 21, lasting from 9 a.m. to 3:30 p.m. each day.
Speakers at this event will be:
Wendy Rosen, founder of Best in American Made, The Arts Business Institute, and the American Made Alliance, and publisher of NICHE Magazine for retailers. Rosen has been mentoring and working with artists for over four decades, with a deep knowledge of the business structure and market options for artists.
Carolyn Edlund, founder of Artsy Shark, Executive Director of The Arts Business Institute, and art business consultant. As a former owner of a production studio and an outside rep for art publishing companies, she specializes in marketing and sales topics.
Tuition for this two-day workshop is $225 for Naples Art Association members and $250 for non-members.
To know even more about the workshop, click here.
Image source: Arts Business Institute & unknown
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Wendy Rosen is a nationally recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. She is the publisher of NICHE Magazine for retailers, and currently launching the online portal Best in American Made.
Carolyn Edlund’s background includes being the owner of a production ceramic studio for twenty years, selling extensively at retail and wholesale. She’s acted as an outside rep for art publishers and represented gift lines. She launched the site Artsy Shark in 2009 and is recognized as a “top ten” art business blogger. During that time she has written five e-courses on the business of art and hundreds of related articles. She developed and maintains the largest online directory of places for artists and makers to sell, and runs an online art gallery.
