MidWeek Scene: Artists & Makers Bootcamp

MidWeek Scene: Artists & Makers Bootcamp

6. 13. 18

Hey there again! Arts Business Institute has some activities going on for the next few months. The first is a boot camp…

Credit source: Arts Business Institute


Arts Council of Hillsborough County 

presents a professional development event for creatives

Artists & Makers Bootcamp

August 11, 2018

Entrepreneur Collaborative Center

2101 E. Palm Avenue, Tampa, FL

Join us for an intensive program focused on providing actionable, step-by-step strategies for artists and makers who want to grow strong, sustainable businesses.


Schedule at a Glance

9:00 a.m.                          Registration opens

9:30 a.m. – 10:30 a.m.     Making Work that Sells

10:45 a.m. – 11:45 a.m.   Creative Marketing Strategies 

11:45 a.m. – 12:45 p.m.   Lunch Break

12:45 p.m. – 1:45 p.m.     Pricing for Profit

2:00 p.m. – 3:00 p.m.       How to Sell Your Work Online


Individual Topics (all include Q&A)

Making Work that Sells

Create a body of work in a cohesive signature style, and use smart strategies to build in collectability, and repeat sales. Understand trends, create in multiple formats, spread your product offerings, and add value to your work. How to leverage your portfolio, and scale your small business.

Creative Marketing Strategies

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

How to Sell Your Work Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.


Our Program Speaker

Carolyn Edlund, Executive Director of the Arts Business Institute

Carolyn headshot thumbnail 2015Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper, and gift lines. She is also the founder of Artsy Shark, recognized as a “top ten” art business site that features artists and publishes art marketing and sales articles. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 



Tuition for this event is $60

If this is something you might be interested in and you want to attend, then click REGISTER.


Check out the Weekend post coming this weekend. Until then, enjoy your Wednesday, be blessed always.


Image source: Arts Business Institute & unknown



June 28, 2014

Hello all! Found two pieces of news for you, we’ll start with Art Business Bootcamp……



October 17-18, 2014

585 Park Street, Naples, Florida

presented by

The Naples Art Association and The Arts Business Institute


Friday, October 17th

9:00 a.m.  Registration opens

9:30 a.m. – 10:30 a.m. Making Work That Sells – Wendy Rosen

10:45 a.m. – 12 noon  Creative Marketing for Artists – Carolyn Edlund

12 noon – 1:15 p.m.  Lunch on Your Own

1:15 p.m. – 2:15 p.m. Wholesale 101 – Wendy Rosen

2:30 p.m. – 3:30 p.m. Pricing for Profit – Wendy Rosen & Carolyn Edlund

3:30 p.m. – 6:00 p.m. Individual Artist Consultations (pre-scheduled)


Saturday, October 18th

9:30 a.m. – 10:30 a.m. Sales Strategies – Carolyn Edlund

10:45 a.m. – 12 noon  Booth Design – Wendy Rosen

12 noon – 1:15 p.m.  Lunch on Your Own

1:15 p.m. – 2:15 p.m. Create an Effective Art Website – Carolyn Edlund

2:30 p.m. – 3:30 p.m. Building Gallery Relationships – Carolyn Edlund

3:30 p.m. – 6:00 p.m.  Individual Artist Consultations (pre-scheduled)


  • Making Work That Sells
  • Creative Marketing for Artists
  • Wholesale 101
  • Pricing for Profit
  • Sale Strategies
  • Booth Design
  • Create an Effective Art Website
  • Building Gallery Relationships


Personalized Business Consultations: Interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI Founder Wendy Rosen and ABI Executive Director Carolyn Edlund, will be available to meet with artists at the end of each workshop day, in 20 minute sessions.

The number of consultation appointments is extremely limited and must be pre-scheduled at time of registration. Consultation fee is $30.00 over and above tuition cost.

Early Bird Registration through June 30, 2014  – save $25 on this event by registering now!

Naples Art Association Members  $175.00

Non-members $200.00

Register Here


Or, add $30 for the personalized consultation, and register Here


ABI Faculty Members:

  • Wendy Rosen
  • Carolyn Edlund


The second Art Scene Newsletter will be around later on…..