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Wednz Scene Reminder: Austin Art Business Summit

Wednz Scene Reminder: Austin Art Business Summit

October 18 / 17

Hey everyone. This is just a reminder for those who are attending the Austin Art Business Summit. Here is just a peek of what this summit is about….


Credit source: Arts Business Institute

Austin Art Business Summit takes place on October 21-22, 2017

The Creative Arts Society and Arts Business Institute present a professional development event for artists and makers

October 21-22, 2017

 Taking place at Soma Vida

2324 East Cesar Chavez Street, Austin, Texas 78702

                                               Registration is  $295.00

                                      Go to artsbusinessinstitute.org/austin-texas/ for information.

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Weekend Scene: Art Business Summit….

Weekend Scene: Art Business Summit….

August 19 / 17

Hello, guys! Just a few posts to share with you. I know I posted this before, but this is just a reminder courtesy of Arts Business Institute. Take a look…..


Credit source: Art Business Institute

 

 

The Creative Arts Society and Arts Business Institute present a professional development event for artists and makers

October 21-22, 2017

 Taking place at Soma Vida

2324 East Cesar Chavez Street, Austin, Texas 78702

Join us in the fabulous arts destination city of Austin, Texas for an intensive weekend summit focused on growing your creative small business. This program teaches practical, step-by-step, actionable strategies.

Schedule at a Glance

Friday, October 20th – Reception/Networking at Soma Vida

7:00 – 8:30 p.m. Keynote “Welcome to Austin” Guest speaker: Michael Abedin, Editor of Austin All Natural Magazine 

 

Saturday, October 21st

9:00 a.m.  Registration 

9:30 a.m. – 10:30 a.m.    Creative Marketing Strategies – Carolyn Edlund

10:45 a.m. – 11:45 a.m.   Pricing for Profit – Rosen/Edlund

11:45 a.m. – 12:45 p.m.   Lunch – special presentation “What You Need to Know About Fine Art Printing” with guest speaker Neil Ganucheau, CEO of Skyline Printing

12:45 p.m. – 1:45 p.m.     Wholesale 101 – Wendy Rosen

2:00 p.m. – 3:00 p.m.       The Corporate Art Market – Carolyn Edlund

3:00 p.m.  – 5:00 p.m.      Individual Artist Consultations (pre-scheduled)

 

Sunday, October 22nd

9:30 a.m. – 10:30 a.m.     Making Work that Sells– Wendy Rosen

10:45 a.m. – 11:45 a.m.   How to Sell Your Work Online – Carolyn Edlund

11:45 a.m. – 12:45 p.m.   Lunch – Artist and Expert Panel Discussion

1:00 p.m. – 2:00 p.m.      Introduction to Art Licensing – Carolyn Edlund

2:15 p.m. – 3:15 p.m.       Sales Strategies for Artists – Carolyn Edlund

3:15 p.m. – 5:00 p.m.      Individual Artist Consultations (pre-scheduled)

 

Individual Course Details (all include Q&A)

Creative Marketing Strategies

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

Wholesale 101

A foundational course that addresses the how’s and why’s of wholesale. Learn the power of leveraging your work through repeat orders with galleries and retailers, what buyers want, and how to build a business using the wholesale model. Practical steps to enter this marketplace, and understand best practices.

The Corporate Art Market

How do artists sell their work for display in offices, restaurants, and other business environments? Learn the basics as well as advanced techniques. How to sell to architects, interior designers, building managers, curators for hospitals, and other venues.

Making Work That Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Introduction to Art Licensing

What is art licensing and how can artists earn money in the industry? This lecture presents the basics. How licensing contracts and royalties work; how to market your art to potential licensees; working with licensing agencies; exhibiting at industry trade shows. How to best put together an effective portfolio for licensing, and structure your art website for licensing purposes.

Artist and Expert Panel Discussion 

Hear directly from artists, makers, gallery owners, art dealers, museum curators and experts working in creative businesses every day. This popular part of our workshop program gives attendees the chance to ask questions and gain insights into the world of making and selling art and handmade goods.

Sales Strategies for Artists

This talk presents strategies essential to increasing your sales volume through making your work collectable, leveraging your designs, selling consultatively, overcoming objections, structuring your collection; selling concepts and packages.

How to Sell Your Work Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Personalized Business Consultations

This workshop has a limited number of appointment times for attendees who would like to schedule a face-to-face consultation with one of our presenters at the end of each workshop day. These 20-minute strategy sessions may include portfolio review and critique, discussion of potential markets, pricing questions or other challenges. Schedule your appointment at the time of registration for an additional $30 charge.

Our Program Speakers & Experts

Wendy Rosen

Wendy RosenWendy Rosen is a nationally-recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought-after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. She is the publisher of NICHE Magazine for retailers and recently launched the online wholesale portal Best in American Made which matches bestselling production studios with retailers.

Carolyn Edlund

Carolyn headshot thumbnail 2015Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper, and gift lines. In 2009, she launched the site Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 

Michael Abedin (Keynote Speaker)

Michael AbedinMichael Abedin is publisher, editor, sales manager, janitor, and spiritual advisor of Austin All Natural magazine, Austin’s only homegrown natural and lifestyle publication. He also teaches holistic healing classes and is a long-time professional martial arts instructor, has been in Austin longer than he cares to mention, and will share his own somewhat unique point of view on the whole Austin weirdness thing. His presentations are known for humor and off the wall improvisation and include valuable tips for getting your work out to the public.

 

 

 

JOIN US FOR THIS IMPORTANT LEARNING EVENT!

Personalized consultation appointments are extremely limited and should be pre-scheduled at time of registration. Consultation fee is $30.00 over and above tuition cost.

Registration for this event is  $295.00

To register click here.

If this interests you, please take the opportunity to register. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Image sources: Arts Business Institute & Indie Business Network

 

More Scene Wednesday: The 2016 Writers’ League of Texas Agents & Editors Conference

More Scene Wednesday: The 2016 Writers’ League of Texas Agents & Editors Conference

April 13 / 16 

Here is something for the literature crowd……


 

THE 2016 WRITERS’ LEAGUE OF TEXAS Agents & Editors Conference

JUNE 24 – 26, 2016

Hyatt Regency Downtown on Lady Bird Lake / Austin, Texas

3 days. More than 30 agents, editors, and other industry professionals. 

275 writers across all genres and categories. 

Countless panels, presentations, and networking opportunities.

ALL WRITERS WELCOME / REGISTER NOW!

www.writersleague.org / 512.499.8914

One more to go…….

featured & other image: unknown & prbythebook.com

Scene Wednesday: Opportunities for Austin artists…..

Scene Wednesday: Opportunities for Austin artists…..

February 17 / 16

Hello and Good Morning…..for those living in the Austin area, I found some great stuff to pass along to you guys. You’ll need to put a pin reminder for these…..


 

(credit: Austin Texas Gov)

Request for Qualifications: Austin Fire Department Artist-in-Residence

Deadline: March 3, 5 pm

The City seeks to commission an artist-in-residence who will document the people and operations of six fire stations currently undergoing renovations. They will spend approximately 10-15 hours per week observing the activities of the fire stations over a 2-3 month period. At the end of the residency period, the artist will submit a proposal to create a series of 2-dimensional works to be sited on the interior or exterior walls of the fire stations. Professional artists who live in the Austin metropolitan area (Travis, Willamson, Bastrop, Caldwell, Hays, Burnet, and Blanco counties) are eligible to apply. Budget: $36,000

Download the full RFQ

Artist Information Meeting: Download the FAQ | Download the presentation slides

Questions? Contact Carrie Brown, 512-974-9310

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Request for Proposals: TEMPO 2016 Temporary Public Art Project

Deadline: March 10, 5 pm

Proposals are requested from professional visual artists or artist teams for site-specific, short-term artwork or time-based artworks at pre-selected City-owned sites across Austin, including parkland, libraries, right-of-way, and community centers. Only one proposal per artist or artist team will be accepted. Artists may not apply as both an individual and as a team member on separate projects. Emerging and experienced artists are encouraged to apply. The budgets for artwork may range from $5000 to $10,000 for each commissioned work. Multiple commissions will be awarded. Professional artists who live in the Austin metropolitan area (Travis, Willamson, Bastrop, Caldwell, Hays, Burnet, and Blanco counties) are eligible to apply.

Download the full RFP

Artist Information Meetings: Download the FAQ | Download the presentation slides

Questions? Contact Anna Bradley, 512-974-7841

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Be the first to know about new public art opportunities! Sign up for the Art in Public Places “Calls to Artists” mailing list HERE

For more information go to austintexas.gov/department/aipp-opportunities.

 

Again for those living in the city of Austin, just go to the websites listed and follow from there.

 

 

 

 

 

 

 

photo cred: wallpaperscraft.com