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MidWeek Scene: Artists & Makers Bootcamp

MidWeek Scene: Artists & Makers Bootcamp

6. 13. 18

Hey there again! Arts Business Institute has some activities going on for the next few months. The first is a boot camp…


Credit source: Arts Business Institute

 

Arts Council of Hillsborough County 

presents a professional development event for creatives

Artists & Makers Bootcamp

August 11, 2018

Entrepreneur Collaborative Center

2101 E. Palm Avenue, Tampa, FL

Join us for an intensive program focused on providing actionable, step-by-step strategies for artists and makers who want to grow strong, sustainable businesses.

 

Schedule at a Glance

9:00 a.m.                          Registration opens

9:30 a.m. – 10:30 a.m.     Making Work that Sells

10:45 a.m. – 11:45 a.m.   Creative Marketing Strategies 

11:45 a.m. – 12:45 p.m.   Lunch Break

12:45 p.m. – 1:45 p.m.     Pricing for Profit

2:00 p.m. – 3:00 p.m.       How to Sell Your Work Online

 

Individual Topics (all include Q&A)

Making Work that Sells

Create a body of work in a cohesive signature style, and use smart strategies to build in collectability, and repeat sales. Understand trends, create in multiple formats, spread your product offerings, and add value to your work. How to leverage your portfolio, and scale your small business.

Creative Marketing Strategies

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

How to Sell Your Work Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

 

Our Program Speaker

Carolyn Edlund, Executive Director of the Arts Business Institute

Carolyn headshot thumbnail 2015Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper, and gift lines. She is also the founder of Artsy Shark, recognized as a “top ten” art business site that features artists and publishes art marketing and sales articles. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 

 

 

Tuition for this event is $60

If this is something you might be interested in and you want to attend, then click REGISTER.

 

Check out the Weekend post coming this weekend. Until then, enjoy your Wednesday, be blessed always.

 

Image source: Arts Business Institute & unknown
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Weekend Scene: Art Business Bootcamp

February 24 / 18

Afternoon everyone! It’s been awhile since I’ve checked out Arts Business Institute. They now have an Art Business Bootcamp coming in April.


Credit source: Arts Business Institute

 

 

This two-day intensive professional development program presents practical strategies and information on specific markets, with a focus on ways that artists and makers can build sustainable small businesses. Many of the most common challenges artists face will be discussed at length, in an interactive format that invites Q&A within every presentation.

The boot camp schedule will include the following topics:

  • The New Marketplace

  • Creative Marketing for Artists

  • Building Gallery Relationships

  • Selling Art Online

  • Pricing for Profit

  • Booth Design

  • Creating an Effective Art Website

  • The Corporate Art Market

Personalized consultation appointments are also available at this event for an additional $30 charge. Artists who plan to attend should book their consultation at the time of registration to avoid disappointment.

The boot camp will be held at Naples Art Association, 585 Park Street, Naples, Florida on Friday, April 20 and Saturday, April 21, lasting from 9 a.m. to 3:30 p.m. each day.

Speakers at this event will be:

Wendy Rosen, founder of Best in American Made, The Arts Business Institute, and the American Made Alliance, and publisher of NICHE Magazine for retailers. Rosen has been mentoring and working with artists for over four decades, with a deep knowledge of the business structure and market options for artists.

 

 

 

Carolyn Edlund, founder of Artsy Shark, Executive Director of The Arts Business Institute, and art business consultant. As a former owner of a production studio and an outside rep for art publishing companies, she specializes in marketing and sales topics.

Tuition for this two-day workshop is $225 for Naples Art Association members and $250 for non-members.

To know even more about the workshop, click here.

 

 

Image source: Arts Business Institute & unknown

Updates, Updates….

January 20 / 18

Updates…AWP (Association of Writers & Writing Program) Conference & Bookfair and Arts Business Institute Summit…


Credit source: AWP

 

AWP Conference & Bookfair. I’ve posted information about this event and I’m just going to give the key dates. As far as I know, nothing has changed, so is what they have so far…

2018 AWP Conference & Bookfair

Tampa Convention Center 
& Marriott Tampa Waterside
March 7–10, 2018

Key Dates

Materials to View/Download

Social Networking

Conference Queries

Registration
registration@awpwriter.org
301-226-9716

Conference Events
events@awpwriter.org
301-226-9711

Want to know more? Click here to register. You may or may not have time to register, but it’s always safe to check right?

 

 

 

 

 

From the Arts Business Institue…..

Go to artsbusinessinstitute.org/boston-massachusetts/ to get the information you need. Enjoy the rest of your weekend, be blessed.

 

Image source: Arts Business Institute & unknown

Wednz Scene Reminder: Austin Art Business Summit

October 18 / 17

Hey everyone. This is just a reminder for those who are attending the Austin Art Business Summit. Here is just a peek of what this summit is about….


Credit source: Arts Business Institute

Austin Art Business Summit takes place on October 21-22, 2017

The Creative Arts Society and Arts Business Institute present a professional development event for artists and makers

October 21-22, 2017

 Taking place at Soma Vida

2324 East Cesar Chavez Street, Austin, Texas 78702

                                               Registration is  $295.00

                                      Go to artsbusinessinstitute.org/austin-texas/ for information.

Creative Close-Up: Art Business Institute Tools

Creative Close-Up: Art Business Institute Tools

August 29 / 17

Hey! It’s time for some Creative Close-Up. For those who are trying to get their foot in the door of the art industry, Arts Business Institute has a few tips to share with you….


credit source: Arts Business Institute

How Direct Mail Marketing Can Boost Your Art Business

 

What You Can Learn from Your Competition

 

Art and the Corporate Market

 

Staying Focused? Or Chasing Money?

 

Sell Your Handmade Work to High-End Clientele

 

How to Improve Your Art Website About Page

 

I hope these articles from ABI are helpful. Enjoy your day, be blessed.

 

 

 

 

 

 

Image source: Wallup.net

 

 

Weekend Scene: Art Business Summit….

August 19 / 17

Hello, guys! Just a few posts to share with you. I know I posted this before, but this is just a reminder courtesy of Arts Business Institute. Take a look…..


Credit source: Art Business Institute

 

 

The Creative Arts Society and Arts Business Institute present a professional development event for artists and makers

October 21-22, 2017

 Taking place at Soma Vida

2324 East Cesar Chavez Street, Austin, Texas 78702

Join us in the fabulous arts destination city of Austin, Texas for an intensive weekend summit focused on growing your creative small business. This program teaches practical, step-by-step, actionable strategies.

Schedule at a Glance

Friday, October 20th – Reception/Networking at Soma Vida

7:00 – 8:30 p.m. Keynote “Welcome to Austin” Guest speaker: Michael Abedin, Editor of Austin All Natural Magazine 

 

Saturday, October 21st

9:00 a.m.  Registration 

9:30 a.m. – 10:30 a.m.    Creative Marketing Strategies – Carolyn Edlund

10:45 a.m. – 11:45 a.m.   Pricing for Profit – Rosen/Edlund

11:45 a.m. – 12:45 p.m.   Lunch – special presentation “What You Need to Know About Fine Art Printing” with guest speaker Neil Ganucheau, CEO of Skyline Printing

12:45 p.m. – 1:45 p.m.     Wholesale 101 – Wendy Rosen

2:00 p.m. – 3:00 p.m.       The Corporate Art Market – Carolyn Edlund

3:00 p.m.  – 5:00 p.m.      Individual Artist Consultations (pre-scheduled)

 

Sunday, October 22nd

9:30 a.m. – 10:30 a.m.     Making Work that Sells– Wendy Rosen

10:45 a.m. – 11:45 a.m.   How to Sell Your Work Online – Carolyn Edlund

11:45 a.m. – 12:45 p.m.   Lunch – Artist and Expert Panel Discussion

1:00 p.m. – 2:00 p.m.      Introduction to Art Licensing – Carolyn Edlund

2:15 p.m. – 3:15 p.m.       Sales Strategies for Artists – Carolyn Edlund

3:15 p.m. – 5:00 p.m.      Individual Artist Consultations (pre-scheduled)

 

Individual Course Details (all include Q&A)

Creative Marketing Strategies

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

Wholesale 101

A foundational course that addresses the how’s and why’s of wholesale. Learn the power of leveraging your work through repeat orders with galleries and retailers, what buyers want, and how to build a business using the wholesale model. Practical steps to enter this marketplace, and understand best practices.

The Corporate Art Market

How do artists sell their work for display in offices, restaurants, and other business environments? Learn the basics as well as advanced techniques. How to sell to architects, interior designers, building managers, curators for hospitals, and other venues.

Making Work That Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Introduction to Art Licensing

What is art licensing and how can artists earn money in the industry? This lecture presents the basics. How licensing contracts and royalties work; how to market your art to potential licensees; working with licensing agencies; exhibiting at industry trade shows. How to best put together an effective portfolio for licensing, and structure your art website for licensing purposes.

Artist and Expert Panel Discussion 

Hear directly from artists, makers, gallery owners, art dealers, museum curators and experts working in creative businesses every day. This popular part of our workshop program gives attendees the chance to ask questions and gain insights into the world of making and selling art and handmade goods.

Sales Strategies for Artists

This talk presents strategies essential to increasing your sales volume through making your work collectable, leveraging your designs, selling consultatively, overcoming objections, structuring your collection; selling concepts and packages.

How to Sell Your Work Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Personalized Business Consultations

This workshop has a limited number of appointment times for attendees who would like to schedule a face-to-face consultation with one of our presenters at the end of each workshop day. These 20-minute strategy sessions may include portfolio review and critique, discussion of potential markets, pricing questions or other challenges. Schedule your appointment at the time of registration for an additional $30 charge.

Our Program Speakers & Experts

Wendy Rosen

Wendy RosenWendy Rosen is a nationally-recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought-after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. She is the publisher of NICHE Magazine for retailers and recently launched the online wholesale portal Best in American Made which matches bestselling production studios with retailers.

Carolyn Edlund

Carolyn headshot thumbnail 2015Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper, and gift lines. In 2009, she launched the site Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 

Michael Abedin (Keynote Speaker)

Michael AbedinMichael Abedin is publisher, editor, sales manager, janitor, and spiritual advisor of Austin All Natural magazine, Austin’s only homegrown natural and lifestyle publication. He also teaches holistic healing classes and is a long-time professional martial arts instructor, has been in Austin longer than he cares to mention, and will share his own somewhat unique point of view on the whole Austin weirdness thing. His presentations are known for humor and off the wall improvisation and include valuable tips for getting your work out to the public.

 

 

 

JOIN US FOR THIS IMPORTANT LEARNING EVENT!

Personalized consultation appointments are extremely limited and should be pre-scheduled at time of registration. Consultation fee is $30.00 over and above tuition cost.

Registration for this event is  $295.00

To register click here.

If this interests you, please take the opportunity to register. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Image sources: Arts Business Institute & Indie Business Network

 

Wednz Scene: ABI Workshop in August

Wednz Scene: ABI Workshop in August

May 10 / 17

Arts Business Institute has another workshop coming in August and Shadowboxerinc is here to pass the information along….


cred: arts business institute

Please join us for the Thriving Artists Workshop

WASHINGTON DC METRO AREA

Artists & Makers Studios

12276 Wilkins Avenue, Rockville, Maryland

August 12-13, 2017

 

Want to launch and grow your own business as an artist? Interested in moving from part-time to full-time, struggling to sustainable?

This two-day workshop program is designed to guide you into a successful business model. Learn best practices firsthand with some of the top experts in the industry. 

Schedule at a Glance – Saturday, August 12

9:00 a.m  Registration

9:30 a.m. – 10:30 a.m.   The New Marketplace – Wendy Rosen

10:45 a.m. – 11:45 a.m.  Creative Marketing – Carolyn Edlund

11:45 a.m. – 12:45 p.m.  Lunch (meal provided) – Expert Panel Discussion

12:45 p.m. – 1:45 p.m.    Pricing for Profit – Wendy Rosen/Carolyn Edlund

2:00 p.m. – 3:00 p.m.      Sales Strategies for Artists – Carolyn Edlund

3:15 p.m. – 5:00 p.m.      Individual Artist Consultations (pre-scheduled)

 

Schedule at a Glance – Sunday, August 13

9:30 a.m. – 10:30 a.m.      Wholesale 101 – Wendy Rosen

10:45 a.m. – 11:45 a.m.    The Corporate Art Market – Carolyn Edlund/Judith HeartSong

11:45 a.m. – 12:45 p.m.    Lunch (meal provided)

12:45 p.m. – 1:45 p.m.      Making Work That Sells – Wendy Rosen

2:00 p.m. – 3:00 p.m.        Selling Art Online – Carolyn Edlund

3:15 p.m. – 5:00 p.m.        Individual Artist Consultations (pre-scheduled)

 

DAY ONE: Individual Course Details

(All courses are interactive with Q&A included.)

The New Marketplace

This essential talk focuses on what artists and makers must know about the changing business models in today’s world. How can you earn a living with your creative business? What does the shifting marketplace tell us about the future, and how you can navigate challenges to survive and thrive?

Creative Marketing 

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Panel Discussion – Q&A

Always a popular part of ABI workshops, this panel discussion presents successful artists and experts who will share their experience and recommendations with workshop participants. Audience participation encouraged!

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

Sales Strategies for Artists

This talk presents strategies essential to increasing your sales volume through making your work collectible, leveraging your designs, selling consultative, overcoming objections, structuring your collection; selling concepts and packages.

 

DAY TWO: Individual Course Details

(All courses are interactive with Q&A included.)

Wholesale 101

A foundational course that addresses the how’s and why’s of wholesale. Learn the power of repeat orders with galleries and retailers, what buyers want, and how to build a business using the wholesale model. Practical steps to enter this marketplace, and understand best practices.

The Corporate Art Market

How do artists sell their work for display in business environments? How to sell to architects, interior designers, building managers, curators for hospitals, and other venues. How to work with art consultants. Artist/administrator Judith HeartSong is interviewed as a former insider in this industry.

Making Work That Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Selling Art Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

 

Our Program Speakers

 

Wendy Rosen  Founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. She is the publisher of NICHE Magazine for retailers and recently launched the online wholesale portal Best in American Made which matches bestselling production studios with retailers.

Carolyn Edlund – has a background that includes owning a production ceramic studio for 20 years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper, and gift lines. In 2009, she launched the site Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 

Judith HeartSong – is the Executive Director of Artists & Makers Studios. She worked in corporate art consulting for more than 8 years and is a professional artist with a career spanning more than 35 years. Judith’s work is in numerous public and private collections. She advises artists on working with designers, consultants, dealers and print companies. Her monthly discussion group, Salon-an Artful Conversation, is well-attended by artists and arts professionals from all over the DC metro area.

Personalized Business Consultations

Are you interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI faculty members Wendy Rosen and Carolyn Edlund will be available to meet with artists at the end of each workshop day, in 20-minute sessions.

The number of consultation appointments is extremely limited and must be pre-scheduled at the time of registration. Consultation fee is $30.00 over and above tuition cost.

Don’t miss this important learning experience!

Regular tuition for this event is $295.00 per person. SAVE $50 NOW on early bird registration, and register for $245. Deadline May 31, 2017.

 

REGISTER 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

featured image: unknown

Weekend Scene: ABI Reminder…..Artist & Maker Business Bootcamp

Weekend Scene: ABI Reminder…..Artist & Maker Business Bootcamp

Feb. 4 / 17

First weekend for February. Not a lot to cover, but I do have a reminder, courtesy of the Arts Business Institute (ABI). I’ve posted this a few months ago, but again this is a reminder….


cred: arts business institute

Artist & Maker Business Bootcamp, Philadelphia, PA February 18-19, 2017

February 18-19, 2017

Hilton Garden Inn

1100 Arch Street, Philadelphia, PA

Learn How to Price, Market and Sell Your Art or Craft

 

Are you passionate about growing your creative business?

This event is designed specifically for fine artists and craft artists who want to succeed on a professional level.

 

Schedule at a Glance

Saturday, February 18th

9:00 a.m.  Registration opens

9:30 a.m. – 10:30 a.m.    The New Marketplace – Wendy Rosen

10:45 a.m. – 11:45 a.m.   Creative Marketing Strategies – Carolyn Edlund

11:45 a.m. – 12:45 p.m.   Lunch break

12:45 p.m. – 1:45 p.m.     Wholesale 101 – Wendy Rosen

2:00 p.m. – 3:00 p.m.       Creative Sales Strategies  – Carolyn Edlund

3:00 p.m.     Individual Artist Consultations (pre-scheduled)

 

Sunday, February 19th

9:30 a.m. – 10:30 a.m.     Pricing for Profit – Rosen/Edlund

10:45 a.m. – 11:30 a.m.   Building Gallery Relationships – Carolyn Edlund

11:30 a.m. – 12:00 p.m.    Artist & Expert Panel Discussion

12:20 p.m. – 1:00 p.m.    Lunch Break

1:00 p.m. – 2:00 p.m.      Making Work That Sells – Wendy Rosen

2:15 p.m. – 3:15 p.m.      How to Sell Your Work Online – Carolyn Edlund

3:15 p.m.      Individual Artist Consultations (pre-scheduled)

 

Individual Course Details (all courses include Q&A)

The New Marketplace

This essential talk focuses on what artists and makers must know about the changing business models in today’s world. How can you earn a living with your creative business? What does the shifting marketplace tell us about the future, and how you can navigate challenges to survive and thrive? 

Creative Marketing Strategies

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Wholesale 101

A foundational course that addresses the how’s and why’s of wholesale. Learn the power of leveraging your work through repeat orders with galleries and retailers, what buyers want, and how to build a business using the wholesale model. Practical steps to enter this marketplace, and understand best practices.

Creative Sales Strategies

Increase your income through the use of multiple sales models. How to scale a business with new formats, broaden your collection and your audience, become more efficient, make your work collectible, and enter niche markets. Strategies for networking, building repeat and referral business.

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

Building Gallery Relationships

A basic tenet of selling art or handmade work is building strong relationships with your galleries. Learn how to be a good partner, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Making Work That Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

How to Sell Your Work Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Artist & Expert Panel Discussion

Hear directly from artists, makers, and experts working in creative businesses every day. This popular part of our workshop program gives attendees the chance to ask questions and gain insights into the world of making and selling art and handmade goods.

Individual Artist/Maker Consultations – NOW SOLD OUT

This workshop has a limited number of appointment times for attendees who would like to schedule a face-to-face consultation with one of our speakers at the end of each workshop day. These 20-minute strategy sessions may include portfolio review and critique, discussion of potential markets, pricing questions or discussion of business challenges. Schedule your appointment at the time of registration for an additional $30 charge.

 

Program Speakers

Wendy Rosen


wendy-smallWendy Rosen is a nationally recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. She is the publisher of NICHE Magazine for retailers and currently launching the online portal Best in American Made.

Carolyn Edlund

Carolyn headshot thumbnail 2015Carolyn Edlund’s background includes being the owner of a production ceramic studio for twenty years, selling extensively at retail and wholesale. She’s acted as an outside rep for art publishers and represented gift lines. She launched the site Artsy Shark in 2009 and is recognized as a “top ten” art business blogger. During that time she has written five e-courses on the business of art and hundreds of related articles. She developed and maintains the largest online directory of places for artists and makers to sell, and runs an online art gallery.

 

Workshop Registration is Now Open!

Register for this 2-day event for $250.00 

 

You still have time. Click register and you’ll be on your way.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

featured images: arts business institute & unknown