When we see the latest trailer for a film, we get a bit excited, curious, and somewhat skeptical. For the last several years it seems that movie trailers are giving away a bit too much. That’s what most folks are saying. I don’t complain too much about it.
I haven’t been to too many movies, due to the fact that my other job keeps me exhausted. The last film I did see was Godzilla King of the Monsters. I truly loved it! It was everything I knew it would be. Of course, the storyline could’ve been a little bit better. As of yesterday, the film grossed $102,345,637 domestically, worldwide $349,945,637. Domestically it could’ve done better. When you think about it, the film was not a failure.
Warner Bros. worked overtime with marketing, especially the trailers. Some people said that they felt like they have seen the whole movie while watching the trailers. That’s probably the problem.
Less is more right? Well, that depends. To get people to see films, studios big and small need to market, to sell the film. That is where trailers come in.
Over the years we’ve seen how trailers can make or break a film. Again, with Godzilla King of the Monsters, Warner went full steam with marketing. The problem was maybe there was too much marketing. As much as I was excited about the latest film from the Monsterverse, I was getting trailer fatigued. And so was everyone else.
I would rather like to see a trailer reveal little as possible, just to keep me interested in seeing what the film is about. Look at Jordan Peele’s last film, Us. It gave us what we wanted, but not too much was revealed. Just clever marketing from the studio and a good one at that. Less can be more if you know how to be smart about it.
Fans are not the only ones complaining, directors are feeling the same.
According to an article from Polygon, directors are complaining that trailers are making it harder to contain spoilers. The article, Directors criticize trailers for ruining movies, want more control by Julia Alexander, reveals that there some directors that would rather have more creative control. Twin Peaks creator David Lynch says that movie trailers ruin the whole movie experience.
“These days, movie trailers practically tell the whole story,” Lynch said. “I think it’s really harmful. For me, personally, I don’t want to know anything when I go into a theater. I like to discover it, get into that world, try to get as good of picture and sound as possible, no interruptions — so you can have an experience. And anything that putrefies that is not good.”
Lynch further explains that he tries to keep his projects as secretive as possible, not even letting the actors know what’s in store. It could be possible for directors and the studios to work together to make that happen. Time can only tell.
Some people prefer to go into a movie blind, meaning they don’t see the trailers at all. They say it’s the best way to have a full-on movie-going experience. Maybe I should try that…I can tell you later how that goes.
Featured image: The Ringer