6. 27. 18
Hello and Good Morning everyone! The weekend is coming swiftly and I found two more upcoming workshops from Arts Business Institute. Take a gander at these…
Credit source: Arts Business Institute
The Arts Business Institute and Pine Shores Art Association
present a professional development event for artists and makers
September 22-23, 2018
Taking place at Manahawkin Community Center
775 E. Bay Avenue, Manahawkin, New Jersey 08050
Join us for an intensive two-day summit focused on growing your creative business. This program teaches practical, step-by-step, actionable strategies.
Schedule at a Glance
Saturday, September 22nd
9:00 a.m. Registration and Welcome
9:30 a.m. – 10:30 a.m. The New Marketplace – Rosen
10:45 a.m. – 11:45 a.m. Creative Marketing Strategies – Edlund
11:45 a.m. – 12:45 p.m. Lunch break
12:45 p.m. – 1:45 p.m. Pricing for Profit – Rosen/Edlund
2:00 p.m. – 3:00 p.m. Sales Strategies for Artists – Edlund
Sunday, September 23rd
9:30 a.m. – 10:30 a.m. Who is Your Customer? – Rosen
10:45 a.m. – 11:45 a.m. Gallery Relationships – Edlund
11:45 a.m. – 12:45 p.m. Lunch break
12:45 p.m. – 1:45 p.m. Making Work that Sells – Rosen
2:00 p.m. – 3:00 p.m. Build an Effective Art Website – Edlund
Individual Course Details (all include Q&A)
The New Marketplace
This essential talk focuses on what artists and makers must know about the changing business models in today’s world. How can you earn a living with your creative business? What does the shifting marketplace tell us about the future, and how you can navigate challenges to survive and thrive?
Creative Marketing Strategies
This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more.
Pricing for Profit
Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists
Sales Strategies for Artists
This talk presents strategies essential to increasing your sales volume through making your work collectible, leveraging your designs, selling consultatively, overcoming objections, structuring your collection; selling concepts and packages.
Who is Your Customer?
Discover your ideal target customer, and explore niche markets you may not even know exist. This presentation will expand your mind and challenge you to increase your prospective markets where your business can thrive.
Gallery Relationships
A basic tenet of selling art or handmade work is building strong relationships with your galleries. Learn how to be a good partner, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.
Making Work that Sells
Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.
Build an Effective Art Website
Every artist needs a website that is inviting to the reader, shows artwork beautifully and contains certain elements that make marketing and sales much more effective. Steps to create a website presence and message that works and how to avoid the biggest mistakes artists commonly make.
Our Program Speakers & Experts
Wendy Rosen
Wendy Rosen is a nationally-recognized arts advocate who has been mentoring artists and makers for over 35 years. Her first book “Crafting as a Business” is considered a classic seminal guide to the handmade business, and she is frequently sought after for business consulting. She is the founder of The American Made Show, The Arts Business Institute, and the American Made Alliance.
Carolyn Edlund
Carolyn Edlund’s background includes owning a production ceramic studio for twenty years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper, and gift lines. In 2009, she launched the site Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles.
Tuition for this event is only $145.00. Space is limited; enroll now.
To register click register.
Tamarack Foundation for the Arts and Arts Business Institute present a professional development event for artists & makers
October 12-13, 2018
Canaan Valley Resort
230 Main Lodge Rd, Davis, WV 26260
Join us in beautiful West Virginia for an intensive two-day summit focused on growing your creative small business. This program teaches practical, actionable strategies.
Schedule at a Glance
Friday, October 12th
9:00 a.m. Registration
9:30 a.m. – 10:30 a.m. Creative Marketing Strategies – Carolyn Edlund
10:45 a.m. – 11:45 a.m. Pricing for Profit – Rosen/Edlund
11:45 a.m. – 12:45 p.m. Lunch Break
12:45 p.m. – 1:45 p.m. Niche and Alternative Markets – Wendy Rosen
2:00 p.m. – 3:00 p.m. The Corporate Art/Interior Design Market – Carolyn Edlund
3:00 p.m. – 5:00 p.m. Individual Artist Consultations (pre-scheduled)
Saturday, October 13th
9:30 a.m. – 10:30 a.m. Making Work that Sells– Wendy Rosen
10:45 a.m. – 11:45 a.m. Sales Strategies for Artists – Carolyn Edlund
11:45 a.m. – 12:45 p.m. Lunch Break
12:45 p.m. – 1:45 p.m. How to Sell Your Work Online – Carolyn Edlund
2:00 p.m. – 3:00 p.m. Building Gallery Relationships – Carolyn Edlund
3:00 p.m. – 5:00 p.m. Individual Artist Consultations (pre-scheduled)
Individual Course Details (all include Q&A)
Creative Marketing Strategies
This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more.
Pricing for Profit
Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.
Niche and Alternative Markets
Many artists are under the impression that there are only a few ways to make sales of their work, but this isn’t true. There are many alternatives including specialty niches that artists can pursue, and where they can thrive. This presentation will broaden your mind and challenge you to increase your prospective markets.
The Corporate Art/Interior Design Market
How do artists sell their work for display in offices, restaurants, and other business environments? Learn the basics as well as advanced techniques. How to work with architects, interior designers, art consultants and other professionals.
Making Work That Sells
Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.
Sales Strategies for Artists
This talk presents strategies essential to increasing your sales volume through making your work collectible, leveraging your designs, selling consultatively, overcoming objections, structuring your collection; selling concepts and packages.
How to Sell Your Work Online
Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.
Building Gallery Relationships
A basic tenet of successful business practice is building strong relationships with your gallery customers. Learn how to partner with your buyers, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.
Personalized Business Consultations
This workshop has a limited number of appointment times for attendees who would like to schedule a face-to-face consultation with one of our presenters at the end of each workshop day. These 20-minute strategy sessions may include portfolio review and critique, discussion of potential markets, pricing questions or other challenges. Schedule your appointment at the time of registration for an additional $30 charge.
Our Program Speakers & Experts
Wendy Rosen
Carolyn Edlund
JOIN US FOR THIS IMPORTANT LEARNING EVENT!
Regular tuition is $145.00. Take a $20 discount if you register by August 31, 2018. Personalized consultation appointments are limited and sell out quickly.
Early bird registration is only $125.00
To register, click Register.
If you’re interested in attending one or both, just click on the register in blue. Enjoy the rest of your Wednesday, be blessed.
Image source: unknown
