Wednz Scene: ABI Workshop in August

May 10 / 17

Arts Business Institute has another workshop coming in August and Shadowboxerinc is here to pass the information along….

cred: arts business institute

Please join us for the Thriving Artists Workshop


Artists & Makers Studios

12276 Wilkins Avenue, Rockville, Maryland

August 12-13, 2017


Want to launch and grow your own business as an artist? Interested in moving from part-time to full-time, struggling to sustainable?

This two-day workshop program is designed to guide you into a successful business model. Learn best practices firsthand with some of the top experts in the industry. 

Schedule at a Glance – Saturday, August 12

9:00 a.m  Registration

9:30 a.m. – 10:30 a.m.   The New Marketplace – Wendy Rosen

10:45 a.m. – 11:45 a.m.  Creative Marketing – Carolyn Edlund

11:45 a.m. – 12:45 p.m.  Lunch (meal provided) – Expert Panel Discussion

12:45 p.m. – 1:45 p.m.    Pricing for Profit – Wendy Rosen/Carolyn Edlund

2:00 p.m. – 3:00 p.m.      Sales Strategies for Artists – Carolyn Edlund

3:15 p.m. – 5:00 p.m.      Individual Artist Consultations (pre-scheduled)


Schedule at a Glance – Sunday, August 13

9:30 a.m. – 10:30 a.m.      Wholesale 101 – Wendy Rosen

10:45 a.m. – 11:45 a.m.    The Corporate Art Market – Carolyn Edlund/Judith HeartSong

11:45 a.m. – 12:45 p.m.    Lunch (meal provided)

12:45 p.m. – 1:45 p.m.      Making Work That Sells – Wendy Rosen

2:00 p.m. – 3:00 p.m.        Selling Art Online – Carolyn Edlund

3:15 p.m. – 5:00 p.m.        Individual Artist Consultations (pre-scheduled)


DAY ONE: Individual Course Details

(All courses are interactive with Q&A included.)

The New Marketplace

This essential talk focuses on what artists and makers must know about the changing business models in today’s world. How can you earn a living with your creative business? What does the shifting marketplace tell us about the future, and how you can navigate challenges to survive and thrive?

Creative Marketing 

This presentation will transform how you approach marketing. How to understand your target customer and build a compelling message to reach them. Traditional and new marketing methods, with creative and unusual examples. How to start a marketing calendar, get publicity, design email marketing campaigns, press kits and more. 

Panel Discussion – Q&A

Always a popular part of ABI workshops, this panel discussion presents successful artists and experts who will share their experience and recommendations with workshop participants. Audience participation encouraged!

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your creative business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.

Sales Strategies for Artists

This talk presents strategies essential to increasing your sales volume through making your work collectible, leveraging your designs, selling consultative, overcoming objections, structuring your collection; selling concepts and packages.


DAY TWO: Individual Course Details

(All courses are interactive with Q&A included.)

Wholesale 101

A foundational course that addresses the how’s and why’s of wholesale. Learn the power of repeat orders with galleries and retailers, what buyers want, and how to build a business using the wholesale model. Practical steps to enter this marketplace, and understand best practices.

The Corporate Art Market

How do artists sell their work for display in business environments? How to sell to architects, interior designers, building managers, curators for hospitals, and other venues. How to work with art consultants. Artist/administrator Judith HeartSong is interviewed as a former insider in this industry.

Making Work That Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Selling Art Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.


Our Program Speakers


Wendy Rosen  Founder of The American Made Show, The Arts Business Institute, and the American Made Alliance. She is the publisher of NICHE Magazine for retailers and recently launched the online wholesale portal Best in American Made which matches bestselling production studios with retailers.

Carolyn Edlund – has a background that includes owning a production ceramic studio for 20 years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, paper, and gift lines. In 2009, she launched the site Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written five e-courses on the business of art, and authored hundreds of related articles. 

Judith HeartSong – is the Executive Director of Artists & Makers Studios. She worked in corporate art consulting for more than 8 years and is a professional artist with a career spanning more than 35 years. Judith’s work is in numerous public and private collections. She advises artists on working with designers, consultants, dealers and print companies. Her monthly discussion group, Salon-an Artful Conversation, is well-attended by artists and arts professionals from all over the DC metro area.

Personalized Business Consultations

Are you interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI faculty members Wendy Rosen and Carolyn Edlund will be available to meet with artists at the end of each workshop day, in 20-minute sessions.

The number of consultation appointments is extremely limited and must be pre-scheduled at the time of registration. Consultation fee is $30.00 over and above tuition cost.

Don’t miss this important learning experience!

Regular tuition for this event is $295.00 per person. SAVE $50 NOW on early bird registration, and register for $245. Deadline May 31, 2017.



















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