Scene Wednesday: ABI Art Business Workshop

January 27 / 16

Hello….it’s been quiet, but not too quiet. Dropped by the Arts Business Institute and found another workshop coming in April…..

♦ credit: Art Business Institute





Arts Business Workshop

for the entrepreneurial artist

         April 9-10, 2016       ♦       Saratoga Springs, NY

presented by The Arts Business Institute

co-sponsored by Skidmore College and Saratoga Arts

April 9-10, 2016

 Saratoga Arts at the Arts Center

320 Broadway, Saratoga Springs, New York 12866


Schedule at a Glance – Saturday, April 9

9:00 a.m.                       Registration opens

9:30 a.m. – 10:30 a.m.  Who is Your Customer? – Wendy Rosen

10:45 a.m. – 12 noon    Creative Marketing & Branding – Carolyn Edlund

12 noon – 1:00 p.m.      Lunch on your own

1:00 p.m. – 2:00 p.m.    Pricing for Profit – Wendy Rosen/Carolyn Edlund

2:15 p.m. – 3:15 p.m.    Sales Strategies for Artists – Carolyn Edlund

3:15 p.m. – 5:00 p.m.    Individual Artist Consultations 

Schedule at a Glance – Sunday, April 10

9:30 a.m. – 10:30 a.m.   Niche and Alternative Markets – Wendy Rosen

10:45 a.m. – 12 noon     Introduction to Art Licensing – Carolyn Edlund

12 noon – 1: 00 p.m.      Lunch on your own

1:00 p.m. – 1:30 p.m.     Building Gallery Relationships – Carolyn Edlund

1:30 p.m. – 2:00 p.m.     Artist Panel Discussion 

2:15 p.m. – 3:15 p.m.     Create an Effective Art Website – Carolyn Edlund

3:15 p.m. – 5:00 p.m.     Individual Artist Consultations 


Individual Course and Instructor Details

Who is Your Customer? with Wendy Rosen

Creative Marketing and Branding with Carolyn Edlund


Pricing for Profit with Wendy Rosen and Carolyn Edlund

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to be profitable. Part two of this presentation focuses on pricing for fine artists. 

Sales Strategies for Artists with Carolyn Edlund

This talk presents strategies essential to increasing your sales volume, at both retail and wholesale levels. Includes techniques for selling consultatively, overcoming objections, selling one-of-a-kind work, structuring your collection, selling concepts and packages. 

Niche and Alternative Markets with Wendy Rosen

Is the best place to sell your art at a gallery or art fair? Perhaps not. This talk will open your mind to possibilities you may never have considered. It dives deeply into the niche market sector, where artists can find opportunities to specialize, and sell their work. 

Introduction to Art Licensing with Carolyn Edlund

What is art licensing and how can artists earn money in the industry? This lecture presents the basics. How licensing contracts and royalties work; how to market your art to potential licensees; working with licensing agencies; exhibiting at industry trade shows. How to best put together an effective portfolio for licensing, and structure your art website for licensing purposes. 

Building Gallery Relationships with Carolyn Edlund

A basic tenet of good business is building strong relationships with your galleries. Learn how to act as a strong partner, give extraordinary customer service, create repeat sales, and keep your art business thriving.

Create an Effective Art Website with Carolyn Edlund

Every artist needs a website that is inviting to the reader, shows artwork beautifully, and contains certain elements that make marketing and sales much more effective. Steps to create a website presence and message that works and how to avoid the biggest mistakes artists commonly make.


Don’t Miss this Incredible Learning Experience!

Art Business Workshop for the Entrepreneurial Artist is suitable for artists and craftspeople in all mediums who want to grow their small businesses. Personalized business consultations are free of charge at this event, but extremely limited. Sign-up for consultations will take place at the event on a first come, first served basis.

Early bird registration is now open; deadline February 15, 2016. 

Regular tuition for this two-day event is $200 for Saratoga Arts members. Save $20 now and sign up for $180. 


Saratoga Art Members Register Here

Regular tuition for non-members for this two-day workshop is $235. Save $20 now and sign up for $215.


Non Members Register Here




Oh yeah, you have plenty of time to register, that is if your interested. Just click on the sites above and follow from there. Enjoy the rest of your Wednesday and be blessed always!

photo cred: unknown &