News, What's Up

ARTSCENE NEWSLETTER: REMINDERS

October 4, 2014

Hello and happy weekend to all of you…..This is just a reminder post about the workshops Arts Business Institute has for October. For those who have not registered, you may still have a chance. This is all from the ABI website:


 

StARTup Incubator Banner

Join us for an Art Business Workshop

co-sponsored by The Arts Business Institute and StARTup Incubator

StARTup Incubator logo

October 10-11, 2014

Reeder Lecture Hall

Edinboro University of Pennsylvania

 

Schedule at a Glance – Friday, October 10

9:00 a.m.  Registration

9:30 a.m. – 10:30 a.m.  Wholesale 101 – Wendy Rosen

10:45 a.m. – 12 noon  Creative Marketing – Carolyn Edlund

12 noon – 1:00 p.m.  Lunch on your own

1:00 p.m. – 2:00 p.m.  Product Development – Wendy Rosen

2:15 p.m. – 3:00 p.m.  Sales Strategies for Artists – Carolyn Edlund

3:30 p.m. – 6:00 p.m. Individual Artist Consultations (pre-scheduled)

Schedule at a Glance – Saturday, October 11

9:30 a.m. – 10:30 a.m.  Pricing for Profit – Wendy Rosen

10:45 a.m. – 12 noon  Licensing Your Art – Carolyn Edlund

12 noon – 1: 00 p.m.  Lunch on your own

1:00 p.m. – 2:00 p.m.  Copyright Protection – Speaker TBA

2:15 p.m. – 3:00 p.m.  Creating an Effective Art Website – Carolyn Edlund

3:15 p.m. – 6:00 p.m.  Individual Artist Consultations (pre-scheduled)

DAY ONE: Individual Courses and Instructor Details

(All courses are interactive with Q&A included)

Wholesale 101 with Wendy Rosen

In this presentation, Wendy will discuss how to know whether wholesaling is an option for your small business; the elements of wholesaling and the selling process; terms and standard practices; presentation of your work; strategies for success, and selling wholesale at trade shows.

Creative Marketing with Carolyn Edlund

Carolyn shares traditional as well as the newest marketing methods and will show specific examples of creative and unusual ways to market. Carolyn will outline how to know your customer, build your collector base, shape your message, create a marketing calendar, get publicity, design effective email marketing campaigns, create press kits and more. 

Product Development with Wendy Rosen

How to build a collection from the ground up; Understanding themes and trends; Expressing your own signature style; Creating efficient production systems; Working with suppliers; Designing for your target audience; Building value into your line.

Sales Strategies for Artists with Carolyn Edlund

This talk presents strategies essential to increasing your sales volume, at both retail and wholesale levels. Includes techniques for selling at trade shows, using sales reps, and selling wholesale directly to stores. Other topics include: How to sell to large retailers; selling one-of-a-kind work at wholesale; structuring your collection; selling concepts and packages. 

DAY TWO: Individual Courses and Instructor Details

(All courses are interactive with Q&A included)

Pricing for Profit with Wendy Rosen

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct wholesale pricing formula to grow your business. She will help you understand what defines “profit”, why profit is essential, and how to build “added value” with simple and easy to deploy techniques.

Licensing Your Art with Carolyn Edlund

What is art licensing and how can artists earn money in the industry? This lecture presents the basics. How licensing contracts and royalties work; how to market your art to potential licensees; working with licensing agencies; exhibiting at industry trade shows. How to best put together an effective portfolio for licensing, and structure your art website for licensing purposes. 

Copyright Protection with David S. Willoughby, Esq. of MacDonald Illig

MacDonald IlligEssential information for artists about copyrights. Learn how to register them, how to protect yourself from infringement, and how to enforce your rights when they have been violated. Copyright infringement is a hot topic in today’s digital world where designs can be copied without permission, making this lecture a must for every artist.

Creating an Effective Art Website with Carolyn Edlund

Every artist needs a website that is inviting to the reader, shows artwork beautifully, and contains certain elements that make marketing and sales much more effective. Steps to create a website presence and message that works and how to avoid the biggest mistakes artists commonly make.

Personalized Business Consultations

Are you interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI Founder Wendy Rosen and ABI Executive Director Carolyn Edlund will be available to meet with artists at the end of each workshop day, in 20 minute sessions. 

The number of consultation appointments is extremely limited and must be pre-scheduled at time of registration. Consultation fee is $30.00 over and above tuition cost.

Tuition for the 2-day workshop is $250.00

REGISTER


 

Naples ABI Workshop banner

The Naples Art Association and The Arts Business Institute

Present an

ART BUSINESS BOOTCAMP

                       October 17-18, 2014

585 Park Street, Naples, Florida

SCHEDULE AT A GLANCE

Friday, October 17th

9:00 a.m.  Registration opens

9:30 a.m. – 10:30 a.m. Making Work That Sells – Wendy Rosen

10:45 a.m. – 12 noon  Creative Marketing for Artists – Carolyn Edlund

12 noon – 1:15 p.m.  Lunch on Your Own

1:15 p.m. – 2:15 p.m. Wholesale 101 – Wendy Rosen

2:30 p.m. – 3:30 p.m. Pricing for Profit – Wendy Rosen & Carolyn Edlund

3:30 p.m. – 6:00 p.m. Individual Artist Consultations (pre-scheduled)

 

Saturday, October 18th

9:30 a.m. – 10:30 a.m. Sales Strategies – Carolyn Edlund

10:45 a.m. – 12 noon  Booth Design – Wendy Rosen

12 noon – 1:15 p.m.  Lunch on Your Own

1:15 p.m. – 2:15 p.m. Create an Effective Art Website – Carolyn Edlund

2:30 p.m. – 3:30 p.m. Building Gallery Relationships – Carolyn Edlund

3:30 p.m. – 6:00 p.m.  Individual Artist Consultations (pre-scheduled)

Individual Course Details (all courses include Q&A)

 

Making Work that Sells

Building a body of work in a cohesive signature style. Sources of inspiration; building a collection; design and detail; establishing a brand. Understanding trends; adding value to your work.

Creative Marketing for Artists

Traditional and new marketing methods with specific examples of creative and unusual ways to market. How to identify your target customer, build your collector base, shape your message, plan a marketing calendar, get publicity, design effective email marketing campaigns, make press kits and more. 

Wholesale 101

Benefits of running a wholesale business as an artist; how to structure your studio for production; types of galleries and the selling process; terms and standard practices; moving from consignment to wholesale.

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct wholesale pricing formula to grow your business. Part two of this presentation focuses on pricing for fine artists. What formula should you use? When should you raise your prices? How can you also be profitable?

Sales Strategies

This talk presents strategies essential to increasing your sales volume, at both retail and wholesale levels. Includes techniques for selling at trade shows, using sales reps, and selling wholesale directly to stores. Other topics include: How to sell to large retailers; selling one-of-a-kind work at wholesale; structuring your collection; selling concepts and packages. 

Booth Design

How to design your booth space to create the look you want and the message you want to convey. How to use branding in your booth. Using photography, visual merchandising, signage and other techniques in your booth to make the most of your show experience.

Create an Effective Art Website

Every artist needs a website that is inviting to the reader, shows artwork beautifully, and contains certain elements that make marketing and sales much more effective. Steps to create a website presence and message that works and how to avoid the biggest mistakes artists commonly make.

Building Gallery Relationships

A basic tenet of wholesaling is building strong relationships with your gallery customers. Learn what buyers need, how to give extraordinary customer service, create repeat sales, and tips on selling in a variety of markets.

ABI Faculty Members:

  • Wendy Rosen
  • Carolyn Edlund

Personalized Business Consultations:

Are you interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI Founder Wendy Rosen and ABI Executive Director Carolyn Edlund, will be available to meet with artists at the end of each workshop day, in 20 minute sessions.

The number of consultation appointments is extremely limited and must be pre-scheduled at time of registration. Consultation fee is $30.00 over and above tuition cost.

Naples Art Association Members  $200.00

Non-members $225.00

To register for the workshop: ART BUSINESS BOOTCAMP

To register for the workshop and consultation: ART BUSINESS BOOTCAMP & CONSULTATION

Enjoy your weekend and be blessed always!

Advertisements
This entry was posted in: News, What's Up

by

I'm the founder of Shadowboxerinc, Creativity In All Forms. This where I share all kinds of information in the creative world of art, literature, music, photography, digital...all art! I'm also the writer, illustrator of The Nahla Chronicles. The reason my brain is wired, too much creativity!